Empowering Health Equity and Community Service: Esperanza Health Centers' Mission-Driven Van Wrap
Dedicated to Health Equity:
At the heart of Esperanza Health Centers lies a powerful mission: to extend health and hope to the underserved communities of Chicago devoted to championing health equity and erasing obstacles to care for the residents of medically underserved communities, with a primary focus on the Latino population. Their unswerving commitment to this mission is the driving inspiration behind all their endeavors.
A New Addition with Purpose:
Recently, Esperanza Health Centers welcomed a new transportation van. This addition is more than just a vehicle; it's a tool to facilitate and transport equipment to their various locations, ensuring that they can continue to serve their community.
Our Collaborative Solution:
In pursuit of this vision, we embarked on a collaborative journey with the dedicated External Affairs and senior management team at Esperanza Health Centers. Together, we set out in creating a van wrap design that not only upholds their values of caring, quality, and family but also draws inspiration from the unique design elements found in their office window decals
Key Design Features:
Values in Every Detail: Esperanza's van wrap design extends beyond aesthetics; it serves as a visual embodiment of Esperanza Health Centers' core values - caring, quality, and family. Through this van, they carry these values into the heart of the communities they serve.
Logo mark as an Identity Anchor: Building upon the synergy between their logo mark and the distinctive office window decals, we seamlessly integrated their logo mark into the van's design. This creates a consistent brand identity that resonates with their community.
QR Code for Effortless Connection: To enhance accessibility and community engagement, we've added a QR code to the van's rear. This QR code offers a direct link between their mission and the broader community. With a simple scan, anyone can access their website, contributing to increased traffic and awareness.
The Impact:
Driving Health Equity: Esperanza's wrapped van became a symbol of Esperanza Health Centers' commitment to health equity, bringing care and hope closer to underserved communities.
Unified Brand Presence: The integration of their logo mark as a design pattern ensures immediate brand recognition, reinforcing their dedication to the community.
Digital Engagement: The QR code empowers both community members and passing traffic to connect with them effortlessly, strengthening their online presence and reach.
Conclusion:
Esperanza Health Centers is excited to embark on this transformative project. Esperanza's van wrap design reflects not only on their dedication to their mission, but also their commitment to serving their community with compassion and innovation.
Fleet vehicle wrap
Role: graphic designer, multimedia specialist @ Esperanza Health Centers, astro115 Digital & Print
