Nike Earth Day Collection: Greatest On Earth.
Project Overview:
The Nike Earth Day: Greatest on Earth campaign was a groundbreaking project that skillfully redefined the boundaries of sneaker design, infusing the spirit of Pop-art with a creative modern twist. Beyond mere aesthetics, the project aimed to embody a strong commitment to sustainability at every stage of the product's existence.
Design Objectives:
Innovation:
Redefine sneaker design by incorporating Pop-art influences with a modern twist.
Sustainability:
Implement eco-friendly practices throughout production to reduce the carbon footprint of the Nike Blazer Mid '77.
Design Execution:
Innovation through Pop-art Fusion:
Meticulously infused Pop-art elements into the design to create a visually striking and unique product.
Aimed to appeal to a diverse audience through a dynamic and modern aesthetic.
Commitment to Sustainability:
Employed eco-friendly practices from the project's inception to ensure a minimal carbon footprint.
Utilized sustainable materials and manufacturing processes, aligning the Nike Blazer Mid '77 with environmental responsibility.
Design Elements:
Vibrant Aesthetics:
Playful and lively graphics, inspired by the hues of the elements, went beyond aesthetics, serving as a constant reminder of environmental responsibility.
Elemental Inspiration:
Drew inspiration from the elemental forces of water, earth, air, and fire, creating a visual language that connected the product to the essence of the planet.
Collateral Materials:
Digital Ads:
Executed a series of digital advertisements to seamlessly integrate sustainability principles.
Utilized captivating visuals and messages to inspire positive action, urging individuals to join the movement of environmental stewardship.
Printed Posters:
Developed a series of eco-friendly printed posters to extend the campaign's reach beyond digital platforms.
The posters featured compelling visuals and messages, reinforcing the connection between the Nike Blazer Mid '77 and the responsibility to shape a sustainable future.
Impact:
Environmental Stewardship:
The Nike Blazer Mid '77 served as a vivid reminder of the collective responsibility to nurture and protect the planet.
The campaign successfully inspired and motivated individuals to engage in environmental stewardship.
Conclusion:
The Nike Earth Day: Greatest on Earth campaign achieved a harmonious fusion of innovation, aesthetics, and sustainability. Beyond being a stylish pair of sneakers, it stood as a testament to the impact design can have in promoting environmental stewardship. The incorporation of digital ads and printed posters broadened the campaign's reach, reinforcing the powerful message that individual actions today shape the world of tomorrow. This case study showcases the success of a comprehensive design strategy that seamlessly integrates innovation, sustainability, and impactful collateral materials.
Nike x Footlocker campaign launch
Role: art direction, graphic design, illustration @ astro115 Print & Digital
