Windy City Blues Society - Chicago Blues Challenge, 2023
Project Overview:
The Windy City Blues Society is seeking a comprehensive visual facelift for its annual Chicago Blues Challenge, slated for 2023. This event showcases top Chicago blues bands and solo artists competing in a battle of the bands format, with winners progressing to the national championship. The objective is to infuse the event's branding with a vintage Chicago blues aesthetic while embodying the competitive spirit of a musical showdown.
Project Scope:
The project encompasses the creation of various design assets to enhance the event's branding and promotional materials. These include social media pluggers, website banners, and merchandise design for t-shirts, posters, magnets, mugs, and keychains. Additionally, the project involves the development of a new logo to serve as the cornerstone of the visual identity.
Design Execution:
The design process will prioritize capturing the essence of vintage Chicago blues while evoking the excitement of a battle of the bands. The chosen font style will be meticulously crafted to reflect the rich heritage of Chicago blues music. A color palette consisting of blues and reds are employed to resonate with the Chicago blues tradition while fostering a vibrant, competitive atmosphere.
Time Frame: 12 hours
Deliverables:
Logo: A new logo representing the Chicago Blues Challenge, embodying the spirit of the event and the heritage of Chicago blues.
Social Media Pluggers: Eye-catching graphics optimized for various social media platforms to generate buzz and engagement.
Website Banners: Compelling banners to enhance the event's online presence and drive traffic to the official website.
Merchandise Design: Designs for t-shirts, posters, magnets, mugs, and keychains incorporating the revamped branding elements.
Project Impact:
The successful implementation of the new visual identity is expected to yield significant positive outcomes:
Increased Attendance: a surge in attendees by 60% owing to the enhanced branding and promotional efforts.
Brand Recognition: Establish strong brand recognition for the Windy City Blues Society through heightened site traffic and social media engagement.
Improved Sales: Pre-sales of merchandise increase by 75%, thereby offsetting traveling expenses and contributing to overall event success.
Conclusion:
The design overhaul for the Chicago Blues Challenge 2023 aims to elevate the event's branding and drive tangible results in terms of attendance, engagement, and sales. By infusing the visual elements with the essence of Chicago blues and the competitive spirit of the music scene, the revamped identity will resonate with both participants and audiences alike, fostering a memorable and impactful experience.
Brand Identity & collateral
Role: graphic designer, multimedia specialist @ astro115 Digital & Print
