Chromatic Nissan Logo for 2024 GT-R T-Spec Series

Project Overview:

Our task was to craft a vibrant and captivating chromatic Nissan logo for the highly anticipated 2024 Nissan GT-R T-spec series. With a focus on Nissan's T-Spec series, particularly drawing inspiration from the iconic Millennium Jade and Midnight Purple GT-R editions, our goal was to encapsulate the essence of these legendary models within the logo design. The challenge lay in seamlessly integrating various green harmonies with dark accents for the Millennium Jade theme, as well as incorporating rich dark purples, blues, and greens with dark accents for the Midnight Purple theme. All design decisions had to align closely with Nissan's brand guidelines and utilize their font family to ensure consistency.

Objectives:

  • Developed a visually striking chromatic Nissan logo for the 2024 GT-R T-Spec Series.

  • Incorporated elements inspired by Nissan's Millennium Jade and Midnight Purple GT-R editions.

  • Utilized a spectrum of green harmonies with dark accents for the Millennium Jade poster.

  • Employed rich dark purples, blues, and greens with dark accents for the Midnight Purple poster.

  • Ensured adherence to Nissan's brand guidelines throughout the design process.

  • Captured the essence of the 2024 GT-R within the logo design.

Target Audience:

  • Automotive enthusiasts and collectors

  • GT-R enthusiasts and owners

  • Performance car enthusiasts

  • Potential buyers of the 2024 GT-R T-Spec Series

Deliverables:

Two visually captivating posters featuring the chromatic Nissan logo:

  • Millennium Jade Poster: Utilized various green harmonies with dark accents to evoke the essence of the Millennium Jade GT-R edition.

  • Midnight Purple Poster: Incorporated rich dark purples, blues, and greens with dark accents to capture the allure of the Midnight Purple GT-R edition.

Design Considerations:

  • Seamlessly integrated green harmonies and dark accents for the Millennium Jade theme.

  • Skillfully used dark purples, blues, and greens with dark accents for the Midnight Purple theme.

  • Paid attention to detail and craftsmanship to ensure the logo design reflected the premium quality associated with Nissan's vehicles.

  • Utilized Nissan's font family to maintain brand consistency.

Nissan Motor Co.

Role: art direction, graphic design, @ astro115 Print & Digital

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TCBC 2023